Early on I wrote a post about how to get your annual appeal opened, which I consider to be a sizable hurdle in any direct mail campaign. Basically, the appeal package should be interesting in both look and feel and also have some personal touches. As an example of a mailer that does every single thing right, check out this appeal from ZUMIX:
What you can’t tell from the pictures is that this is an over-sized piece on heavy stock, so immediately it stood out in a stack of envelopes. On the front you will notice a prominent logo, hand written address, personalized return address, and a Celia http://healthsavy.com/product/cialis/ Cruz stamp (an amazingly thoughtful touch for a music and arts organization). The back of the piece is powerfully simple – a beautiful photo and a teaser for what’s inside.
The following item from Artists for Humanity has many similarities:
While this was sent in an envelope (which also had great design elements), I think the concept would work as an exterior design and two different people gave me a copy so obviously the impact was significant.
Lets not let the arts organizations have all the fun! Even if you are working within a strict style guide, little changes can have a large impact. be inspired!