Kickass Giving Pages For Dummies

2013 data from Network For Good tells us that while online giving continues to grow, it still represents less than 10% of giving.  Of the giving that happens online, 58% is done through branded giving pages – pages that visually match and are integrated with the organization’s website.  The average gift size was $118, as opposed to an average of $80 through generic giving pages.  Fortunately, Cause Populi developed an amazing infographic that lays out the essential components of a kickass branded giving page: