Lately I have been wrestling with the question of whether social media channels are worth the effort for my organization. It seems like a natural fit – founded in the settlement house tradition, we are community builders, so online communities are just an extension of that work. My eyes kinda glazed over a little just typing that. I am a social media cynic. There! I said it.
It is easy for me to be a doubter because my office doesn’t do it well. And so the question is, is it worth the time and effort to figure it out, make a plan, and commit the resources for upkeep? Just as I was about to say no (see my previous post about my affinity for “no”), I came across this study from the Stanford Social innovation Review: The Permanent Disruption of Social Media.
I’m not going to go too far into it because http://healthsavy.com/product/topamax/ obviously you are not someone who shies away from online reading, but the following tidbits gave me a lot to consider:
- The pyramid model of donor engagement is old school, we are now operating in a vortex (cool graphic provided!) of continual opportunities for interaction.
- 39% of survey respondents are motivated to get involved in causes that impacted someone they know, and 36% are motivated by a cause that is important to someone they know.
- Slacktivists are actually just as likely to give as non-soap boxers, but they are much more likely to participate in an event, volunteer, or solicit.
By the way, I found out about this article through a 3 for Thursday bulletin from K Weill Consulting Group. These bulletins are much more digestible and relevant for me than the average weekly newsletter so I recommend checking them out.