I have always felt guilty about not doing more constituent engagement through LinkedIn. It seems so obvious – there are our donors, board members, volunteers, and all of their networks! At one point I took over a not-at-all-utilized Friends of ZUMIX LinkedIn group with very lofty aspirations. I invited a bunch of new people, and then did nothing else.
This morning I got the one tip I have been looking for – a way to engage in a meaningful way that http://premier-pharmacy.com/product/ativan/ doesn’t require continuous maintenance – at a HandsOn Tech Boston workshop on social media for nonprofits.
Mike Byrnes, presenter and ESC consultant, suggested using the recommendations feature to acknowledge the work of Board members, volunteers, and active donors. By doing so, you can publicly offer a sincere thank you, give that person a professional boost to their profile, and also get your organization some added LinkedIn visibility. Triple win!
It’s not that often that a muggle (a non-fundraiser) tells me about a really great fundraising encounter. It’s much more likely that I will hear about an organization that sends too much mail, a boring gala, annoying dinnertime solicitations, etc. The most recent gripe came from someone who was asked to serve on the host committee for a large fundraising event and ended up feeling a little resentful of the process. Given that I am currently working with a host committee of people I do not yet know very well, I was happy to have some insight into the volunteer’s experience.
This Chronicle of Philanthropy article is a nice articulation of the challenges so many of us have in inspiring our Board members to be fundraisers. However, we need to remember that while it is often the “job” of Board members to fundraise, it is our job to set them up for success. To that end, we need:
1. Clarity. What are the fundraising responsibilities, and why?
2. Leadership. If your http://www.eta-i.org/valium.html Board President and other Chairs are being transparent about their fundraising efforts, peer pressure will work to your favor.
3. Support. While these people may be wealthy, well-connected, and/or enthusiastic about your mission, they will need your help. My recent post about creating individualized fundraising strategies for each Board member recognizes that you have a significant responsibility when it comes to Board fundraising.
We all expect our Board members to be brilliant advocates and fundraisers, right?
And I do believe that, for the most part, they truly want to be. But we tend to ask a lot of them. For the past three years I worked for an organization that looks to Board members for individual gifts, peer fundraising, and house party hosting. So, it is easy to understand that in the final quarter of the fiscal year, just when we are ready for a final fundraising push, these resources may be exhausted. In this situation it is easy for Board members to feel over-taxed and under-appreciated. To this end, I am happy to share a strategy that has been very successful over the past year.