Red Rover, Red Rover

One of my Core Beliefs of Fundraising (TM) is that successful stewardship turns donors from outsiders to insiders. Insiders are partners in your mission. With insiders, you come to the table as peers rather than as fundraisers. They are passionate about your mission, and they see their involvement as meaningful. So…how do we get there?

1.  Make them part of a group.

Whether it’s a major giving society, a monthly giving program, or something as simple as named levels in your annual campaign, invite your donors to join the club.  After they join, take advantage of it!  Now, when you communicate with them one-on-one, you are no longer a creepy stalker. This membership status gives you a natural reason to reach out from time to time with updates and words of thanks.

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