“[Rhetoric is} the ability, in each particular case, to see the available means of persuasion.” This quote is credited to Aristotle. It seems doubtful to me that he ever said it, but I think he would agree.
This year, the spring Friend’s of the Children’s Art Centre appeal included a list of approximately 1,500 local residents with properties valued at $1 million or more that was purchased through a mail service. While we have done our best to cultivate these folks for this ask by sending program brochures and event invitations – some actually bought tickets! – we knew that they would be much more likely to open something that isn’t http://premier-pharmacy.com/product/valium/ obviously a solicitation letter. I have opined further on this topic, here.
To make our case, I deferred to the expertise of Aristotle. The ethos/pathos/logos approach has been successfully compelling people to do things for over 2,000 years. As such, I believe that the narrative of our work is most powerful when it combines an image, a story, and numbers.
I am proud to show off the following piece, which was truly a joint effort between development and program staff. I am also thrilled to report that the appeal has been successful, which several gifts coming from purchased list donors ranging from $200-350 and one for $5,000!
Let the stewardship begin!