Eight months in, I have not abandoned my resolution to attend 12 fundraising events in 2013. Recently, I attended a pop up lunch at Future Chefs, a fantastic youth development and culinary training organization. (I am so excited to be on their fundraising committee and you should check them out.) The event was fantastic, but the greatest learning point caught me completely by surprise.
This was not exactly a fundraiser – it was more of what the Benevon model calls a “point of entry” – but I am including it anyway because ultimately one hopes these events will lead to increased support over time. I enjoyed the pop up lunch quite a bit. There was excellent food, a chance to meet participants and alumni, mini-presentations highlighting the program, and an opportunity to chat with some folks that I’d like to have better connections with. So, with that winning recipe, of course I was inspired to make a donation.
To make a donation online, the Future Chefs website directs the donor to a Paypal http://healthsavy.com/product/zovirax/ portal. The surprise came after I completed the transaction and was directed back to the Future Chefs website to a “Thank You” page which illustrates the impact donations make by highlighting recent accomplishments. This is such a simple step to take, but for some reason most of us do not do it. I was able to experience this as a donor, and it really made me excited about the gift I had just made. At a point where I would have just moved on to my next task, redirecting me to this page at a time when I was already engaged was a clever way to build goodwill and pass on a little extra knowledge.
But…very quickly I switched to fundraiser mode, and so I called a colleague into my office to look over it with me. I am happy to say that we are in the midst of a website redesign at United South End Settlement, and we will definitely be adding this feature.