One of my early on-the-job marketing realizations was the fact that messages spread through webs. Using an event as an example – it isn’t realistic/efficient for me to try to fill all the seats, and that method certainly won’t bring in new people. I will of course invite folks I know who will be interested, and I will use some standard list-servs and event listings, but the real success comes from people who have been identified as entry points to other networks. This could be someone who has a large and targeted Twitter following, a resident in a condo building who can distribute flyers, the curator of a neighborhood e-newsletter, etc. In my current position at United South End Settlements, this principle has successfully been put into practice with community sponsorships.
I enjoyed this brief article from Americans for the Arts about the value of direct http://healthsavy.com/product/xenical/ mail campaigns. The author backs up my belief that as fundraisers and marketers, direct mail is still the way to go. It only takes one look at my daily inbox and my actual mailbox to know which one is over-saturated.
I particularly liked the comparison of direct mail to a three-legged stool, with the package, the pitch, and the actual list all critical to success. Earlier today I was thinking out loud and ruminating on when/how to best analyze the success or failure of a mailing campaign. This approach will give me a good foundation with which to start the postmortem.
A few weeks ago I wrote about annual appeals, specifically the packaging, and have been meaning to followup with my thoughts on content. I have seen increasing success with this effort over the past few years. This year I am thrilled to say that our goal was exceeded by about 10%, and the number continues to rise There are many approaches one can take, but at the end of the day this is an exercise in persuasive writing and there are some common elements that will make your letter more effective. Continue reading
This campaign seems to fall in line with the age-old wisdom that “if you ask for money you get advice, and if you ask for advice you get money.” Good for them for killing two birds with one stone by asking for advice about raising money! I do not envy the extreme http://premier-pharmacy.com amount of work it will take to adsorb all of the interest that will be generated, but I have no doubt that if I could find a way to scale this to fit my own organization there would be a bountiful harvest of volunteers, board candidates, and donor prospects.
I found this to be a great TED talk and interesting on many levels. I often think about the exchange of money for art, and how our society so often undervalues the contributions of artists. I would recommend this TED talk to anyone who is uncomfortable asking a donor or prospect to give. She keeps coming back to this concept of a fair exchange between the artist and the patron and I think http://buydiazepambest.com there are parallels between nonprofits and their donors. If we view our donors the way Amanda sees her audience, it breaks fundraising down to a very human level. They key is that we are not asking for a favor, we are asking for help, and in exchange offering an opportunity for the donor to engage in our mission.